By talking at length with entrepreneurs from different sectors, I detected a recurring question: “Which Web platform to choose in 2020?”
The secret to choosing the right web platform in 2020
The secret to choosing the right web platform is simple: there is no ideal platform.
From the founder of startups, the community creator, healer in sound therapy, or even to the wellness specialist, I tend to suggest multi-channel marketing strategies oriented by niche in order to drive traffic to their site, app or solution via Youtube, Instagram, Facebook or the creation of a Facebook group the creation of a podcast, a blog, Pinterest, Twitter, Linkedin, Reddit and now Tiktok.
After this type of introductory conversation, I often hear this type of comment: “Yeah … ok … yeah … ok great, now I have a lot more work to do. Thanks, but no thanks !! I want results and I don’t have time to do this, I have no one to do it. “
In theory, why make an informed choice of web platform in 2020
All these platforms or tools created on a user-generated content or user-generated content model are actually search-oriented engines, ie they are search engines that use artificial intelligence to offer content based on interests and research habits of their users. These platforms operate on the basis of research of relevant information, optimized and evolving algorithms with a main objective “to bring value to the user” (for short). The essence of each of these platforms is to provide value-added content. By using a combination of techniques including all of these platforms, we increase its presence, Web signals to assert the relevance of a content category, subject or brand identity.
In practice marketing trends and use of Web 2020 platforms
It goes without saying, being an army or a very large team of “one person” to choose Web 2020 platforms in order to apply a multichannel strategy is quite difficult. Very seriously, even me, managing my ecosystem of Web and digital platforms, such as social media, blog and podcast, requires me to be organized, tactical and efficient so that it can be done with the least possible effort … Like you , who reads me, I have to work on my positioning and natural referencing, while creating relevant and “relevant” content for my audience. Although I know a good number of digital techniques that work in business, content creation, SEO or natural referencing, media buying etc … well it’s a job! Let’s be frank, as a woman orchestra, we can’t do everything, we must prioritize. There is no miracle solution!
“La réalité est qu’on fait ce que l’on peut comme on peut.”
Géraldine Jippé
That said, there are a few marketing trends this year
In 2020, there is a very strong trend for video content, I would tend to say that it’s been a while already, but especially, if you want to put yourself on video for Facebook to do live, videos on Linkedin or Youtube, by optimizing your content with good titles and good descriptions, you will see very clearly results in terms of natural traffic and positioning.
In the end, if you are wondering: “What should I do to choose the right web platform in 2020?”
One thing that is certain and that will never change, if I can allow myself a little coaching:
- Position yourself as an expert no matter what problem you are trying to solve. You will always be one step ahead of someone and less expertise than another. So focus on yourself and your own progress.
- Be assertive in your intentions.
- Walk the talk: start with baby steps whatever your project.
- Set SMART goals.
- Build trust with your audience
In the end, I think there is no ideal web platform in 2020, although video is the common denominator of 2020 marketing strategies. Take the time to choose, to be present , focus your energy as much as possible. Position yourself as a story-teller, engage your audience and capitalize on this bond of trust.
I hope this will help you define how to choose your preferred web platform.
Credit: Photo by Hayley Kim Design on Unsplash
